"Marketing is Enthusiasm Transferred ..."
I LOVE this! "Marketing is enthusiasm transferred to the customer." -Gregory Ciotti. Because in my world, it's true. Marketing within the sport horse breeding community is most of what I do. I help stallion owners market their stallions; I design websites, ads, and other marketing pieces; and of course I market my own services. And this is a really great definition of what I do, what stallion owners do, and why we do it. ...read more