In this next installment of the new Breeder’s Corner, Catherine Marcks discusses her marketing methodology to support her stallion, Amazing, and her most recent creative idea that resulted in major success in visibility and engagement with her targeted breeder base. Learn more and brush up on your own skills by clicking here! ...read more
Thank you to all the participants in the 2025 AHS Stallion Service Auction! 44 stallion breedings were donated to the auction, with all proceeds going to support the American Hanoverian Society and its mission. ...read more
Verden, Germany - Oct/Nov 2023 - We lived an experience of a lifetime at the Hannoveraner Verband Breed Orientation Course in Verden, Germany, expertly administered by the dedicated staff of the Hannoveraner Verband. Learn all about it by clicking here, then add it to your bucket list! ...read more
| Benefit | Description | Basic | Gold | VIP |
|---|---|---|---|---|
| Stallion Profile | Full page dedicated to your stallion, like a mini-website. Priced for 1 year. Packages for multiple stallions include one per stallion. | ✓ | ✓ | ✓ |
| Photo of Your Stallion in Front Page Slideshow | Your stallion appears in the big slideshow at the top of the home page all year. Displays his name, and is clickable to his Stallion Profile. One for Single Stallion VIPs, two for Multi Stallion VIPs | ✓ | ||
| Customized Promotions of Your Stallion | This is one of the most valuable features of the Gold and VIP packages, because each promotion brings more mare owners to see your stallion's Stallion Profile. We work with you to create custom news, promos, or announcements about your stallion. We post it on our website, on our Facebook page, and in our e-newsletter to breeders. It lets breeders know why they would want to breed to your stallion. We create 2 per year for Gold and 6 for VIPs. | ✓ | ✓ | |
| Facebook Boosted Post | We create a post dedicated to your stallion on Facebook, that includes his name, "one-liner" description, sire x damsire, all the stallion images from his Stallion Profile, and a link to his Stallion Profile. We then pay ($5 for Gold, $10 for VIP) to boost the post so it's seen by more mare owners. Single Stallions: 1 per year; Multi Gold 2, Multi VIP 4. | ✓ | ✓ | |
| Stallion Story | Another opportunity to promote your stallion on our website, Facebook page and e-news. We write the "at home" story behind your stallion's success. | ✓ | ✓ | |
| Web Banner | Web Banners appear on the home page or most info pages or both. Zones determine position, with Zone 1 at the top of the page. Gold packages include one Zone 2 banner; VIP packages get two including Zone 1 and Leaderboard. | ✓ | ✓ | |
| Facebook Daily Posts | We create a post dedicated to one stallion on Facebook, that includes his name, "one-liner" description, sire x damsire, all the stallion images from his Stallion Profile, and a link to his Stallion Profile. Single Stallions: 1 per month; Multi Stallions: 1-2. | ✓ | ✓ | |
| Stallion Gallery | Our Stallion Gallery is a popular photo showcase of every active stallion on our website. It includes photo, "one-liner" description, pedigree, location, and a link to the stallion's Stallion Profile page. | ✓ | ✓ | ✓ |
| Other Social Media Interactions | We maintain an active connection on Facebook with hundreds of breeders, keeping them informed about our website, promoting your stallions, and bringing quality visitors to see your stallion on our website. We are also present on Instagram. Everyone benefits from our active presence on social media. | ✓ | ✓ | ✓ |
| Additional promotions available | Ask about creating a custom promotion plan for your stallion, or additional boosted posts to promote your stallion on Facebook. These customized promotions are available to any level advertiser at an additional cost. | ✓ | ✓ | ✓ |
| e-News link to your stallion | Our email newsletter for breeders reaches thousands. At least once per year (January) our Special Edition email newsletter goes out with a list of every active stallion on our website, including name, thumbnail photo, "one-liner" description and a link to his Stallion Profile. It's a popular feature and always gets clicks. | ✓ | ✓ | ✓ |
| "From Our Gallery" on Front Page | "From Our Gallery" boxes appear on the home page and other pages of the website; each box is filled at random with one of the active stallions on the site, so each stallion gets a turn on the front page. | ✓ | ✓ | ✓ |
| Optional "Please Bug Me" Service | We want you to use all the benefits included in your package, because each one increases your stallion's success on our website. We'll help you maximize your package benefits by contacting you personally with reminders. | ✓ | ✓ |
| Benefit | Description | Basic Package |
Gold Package |
|---|---|---|---|
| Customized Promotions of Your Business | This is one of the most valuable features of our ad packages. We work with you to create custom news, promos, or announcements about your produce or service. We post it on our website, on our Facebook page, and in our e-newsletter to breeders. It lets breeders know why they would want to use your produce or service. We create 2 per year for Basic and 6 for Gold packages. | ✓ | ✓ |
| Web Banner | All Web Banners appear on the home page and most info pages. Zones determine position, with Zone 1 at the top of the page. Basic business packages include one Zone 3 rectangle; Gold packages include a Zone 2 rectangle or a Leaderboard. | ✓ | ✓ |